Picking yourself up after failure:

What do you do when you've hired multiple PR firms and have not gotten the results you wanted?

Michele PW knew in her heart she needed to get her message out in a bigger way. The problem? Both of her brands she was building (copywriting/marketing and fiction) were tough nuts to crack when it came to any PR, much less national TV. But, that didn’t stop her and she hired three different PR firms (with little to show for it) before finally coming to More Good Media. Jackie put together a winning strategy that included PERSISTENCE. Because sometimes it take a few tries before you finally get a bite. And that persistence paid off. Not only was Michele featured on a popular Phoenix TV morning show, but she also was booked on several radio spots (including an NPR affiliate) and was featured in national publications.

When I came to Jackie, I really wasn’t sure if I was just tripling down on a mistake (in other words, I was living the definition of insanity, doing the same thing over and over and expecting different results) or if she really could help me breakthrough. She was honest with me, which I appreciated. I never felt like she was overpromising and she was clear about what needed to happen. I’m thrilled I was able to get on TV and now I have a clip I can use to generate more TV appearances.

Results:

  • FM Good Books Radio: NPR – The total weekly listeners for all programming on NPR stations is 37.7 million people
  • AZ Daily Mix: AZTV7 – Emmy Award Winning station that reaches more than 1.9 million households on channel 7 over the air, on cable and satellite; also voted BEST local TV station in Phoenix!!
  • iHeart Radio: MBC – 90.5 Extra Talk Sports (Canada); Available on iHeart Radio. iHeart Radio has 120 million users
  • The Small Business Radio Show: AM820 WCPT; Chicago Progressive Talk Radio
  • CRM Buyer which garnered 122 Social Shares on Article
  • Interview with Influencer Tony Durso; 2.8 million downloads & #1 on VA Influencers Channel – 50,000 views on TonyTV — Subscribe Apple Podcasts
  • Won two book awards: Romance Paranormal Guild first place for her book and second place for her series!

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